Grubtech, a Dubai-based SaaS platform for cloud kitchens and delivery-centric restaurants, has now secured $3.4 million in a Pre-Series A funding round.
Grubtech is founded by Mohamed Al-Fayed. It is a company dedicated to empowering delivery-centric restaurants, cloud kitchens, and virtual brands via a purpose-built SaaS platform. By centralizing capabilities, providing visibility into all the critical events across the order lifecycle, and supplementing it with advanced analytics, Grubtech has enabled its customers to reduce production and save manpower costs.
Grubtech integrates with third parties like logistics providers, ERPs, point of sale solutions, and food aggregators.
Mohamed Al Fayed, the co-founder and CEO of Grubtech, in a statement, said, “We are still in the early stages of the digitization of the F&B sector, akin to ecommerce 10 years ago. The operations of high volume, multi-brand, and omnichannel sales are complex, and so Grubtech has been built with a deep focus on our customers’ pain points today, and anticipated issues and opportunities of the future.”
“We are fortunate to be working with some of the largest and more innovative players in the sector who have provided us with a great customer feedback loop. We are proud to be local and privileged to be global,” added Mohammed who was previously the Senior Vice President of OmniChannel for Al Tayer Group.
Grubtech latest funding
The backers include the large regional family offices, a US-based venture capital firm as well as angel investors led by Gry Loseth and Ghassan Oueida.
The company, as of now has plans to use the new funds to further accelerate product development and expand across the Americas, MENA and Europe.
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